Archives for May 2016

The Journey is Over – KUSIKUY is launched!

The Journey is Over – KUSIKUY is launched!

#KUSIKUYKnitter

Tamara with Emilia Laime of Arani, head knitter from the knitting group producing the KUSIKUY men’s line.

OK – I’m now back from Bolivia where I spent 10 days introducing the knitters to social media, smart phones, whatsapp and Facebook messenger/video chat, oversaw production, documented processes on video and still photography and set up knitter profiles.

It was my shortest trip to Bolivia ever, but it achieved exactly what it was supposed to: build transparency and share the incredible relationships we have with the amazing people from this sacred place.

In addition, I collected up some great goodies (including blessings, food and personalized tours in Bolivia) for our upcoming Kickstarter campaign (June 8th) and Launch Party at our Vermont headquarters (June 26th).

The website is up: www.kusikuy.com.  Our social media is working well.  Like, view and follow us in

#KUSIKUYKnitters collaborate on production.

#KUSIKUYKnitters collaborate on production.

pinterest: kusikuy1, facebook: kusikuy1, twitter: kusikuy_luxury, and instagramkusikuyco

Please continue to be a part of this journey at KUSIKUY, join our newsletter and follow us on the new KUSIKUY blog coming in the next 2 weeks. I’m looking forward to continuing the adventure with you. Thank you for sharing this with me so far…

Tinkunakama (“until later in Quechua – the language of the KUSIKUY knitters!)

  • Tamara
My Birthday – new beginnings

My Birthday – new beginnings

birthdayHappy Birthday to me, May 1st, International Worker’s Day.  It seems everyone I know who shares that birthday with me, also seems to work a lot.  Did they name that day after us?

On another note – Oy vey, it’s been 30 years (!) since I formally studied marketing and the marketing world has changed.  I’m now taking a crash course in Social Media fueled by my students, children, peers, Hubspot Academy, and  (ironically) Social Media!  Watching YouTube for video tips, listening to start up and  podcasts such as Start Up and Social Media Marketing for “how to” moments and inspiration.  Plus I[m starting to amass my stable to favorite bloggers including Simply Quinoa (amazing photos and great, personal style) and my own neighborhood Stasia’s Thrift Me Pretty.  I’ll be in her style school exploring new ways to engage with customers and build community using social media and also getting my style on to groove with those amazing KUSIKUY glittens we have coming out!

 

KUSIKUY & Reader to Reader Help with Literacy Support

KUSIKUY & Reader to Reader Help with Literacy Support

Main Street - Church tower in distance.

The paving stone streets of Arani, a Bolivian Colonial village.

KUSIKUY is proud to be partnering with Reader to Reader to bring a free donation of brand new books to the children of Arani, Bolivia.  A small colonial town an hour’s drive from the city of Cochabamba, Arani has little internet access and is plagued by drought, poverty and migration.  Almost 30% of the town’s original 3,500 inhabiants have moved elsewhere in search of jobs and a better livelihood.

However Arani is also the home of one of KUSIKUY’s finest knitting groups, La Imillia.  The La Imillia knitters will be the ones directing the book donations and distribution.  In December KUSIKUY will bring more books computers and technical games, to share with local students.

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Arani knitters will help to further improve literacy in their town.

Lunch at a Bolivian restaurant

Lunch at a Bolivian restaurant

The KUSIKUY design Team.

The KUSIKUY design Team: Jon, Caroline, Tamara.

After getting a 10 year visa to visit Bolivia as I wish, I took KUSIKUY’s amazing creative team Caroline and Jon out to lunch at Renacer (translation: re-meet, to do again).  It was a delicious meeting of chicharron (fried pork), mote (hominy corn), saltenas (meat pies), chairo (freeze-dried potato soup) and more!

One of the highlights were the amazing art on the walls including a hand painted mural of an alpaca.IMG_3581