DAY 22 – Research versus Development

DAY 22 – Research versus Development

quinoa-bread

ANAPQUI’s Fair Trade, organic quinoa bread being made for local consumption in Salinas.

As I enter into the quinoa lands which I have grown to know so well both in my initial 2015 field research and subsequent projects and research performed in UMass classrooms, I have a better idea of needs, possibilities and opportunities.  In addition, I spent several years studying women producers in the Fair Trade and coffee industries too.  I feel I have a good grasp of the needs and wants of Bolivia’s Fair Trade women producers.  I am also an economist and have a theoretical grounding in development economics.  And am a natural business developer, marketer and partnership builder.  I teach marketing to graduate students and started my own advertising agency out of college until leaving it to come to Bolivia in 1996 as a Peace Corps volunteer – working in Business Development.  While in Bolivia I developed several businesses, mentored students in being marketing consultants, and worked with Bolivian businesses to create export and national marketing opportunities for natural foods and other products.  Though I’m not an expert, I have an idea of things that can get done in Bolivia, how they can happen and what the opportunities are – especially in a US market.

So how does this impact my role as a researcher?

As I talk with women and hear them complain about low quinoa prices and their desire to make processed food products from their quinoa to create new incomes and jobs – it reminds me of the women coffee farmers who wanted the same thing.  Consulting with Bolivia’s Fair Trade CLAC (Latin American small farmers) representative, Tito Mendoza, he confirms that there are women working with Fair Trade chocolate, sesame seed, and brazil nuts who all want to do that same. – process their raw materials to create alternative industries and not just export raw materials in bulk.  The men however, I found in my coffee research and others in the quinoa industry have confirmed, enjoy the big numbers and ease of bulk export and do not want to bother with complicated food processing.  Though Fair Trade is supposed to work together equally amongst gender, men tend to dominate the decisions about where community funds are invested, and usually disregard the women’s projects – leaving them with no funding or support.  Their ideas stay as ideas – more often than not.

In economic development theory, the next step from the mass export of raw material is the industrialization and processing of that material by the producing country – the is where technology, innovation, marketing, product differentiation, and job creation come into play. In my previous research, I have recommended that farmers invest into product industrialization.

Now in the quinoa fields I ma met with women again, who want to transform product, create jobs for their community, feed the people of Bolivia and export their product to new markets.  However they don’t know where to start – need recipes, equipment, training, packaging, and investment.  They do have the raw materials, land, tiem and desire to make osmethign happen.

One items I brought with me to introduce women to the ways quinoa is being consumed in the US is a case of KIND bars which are made in New York and have popped quinoa as a viable ingredient.  The women were inspired by the bars and wanted to make their own.   When I contacted KIND about this they told me that each month they had a $10,000 fund that women could assess one time if they wrote a project proposal that won a monthly crowd funding competition.  Suddenly the idea of a feminine Fair Trade energy bar made from women-grown Fair Trade quinoa, brazil nuts, sesame seed and chocolate seemed feasible.  There is also Fair Trade honey in Bolivia but there are some restrictions with its use as an export food that need to be explored.  When I mentioned the KIND fund and quinoa bar to the women they are very excited and want to work on the project.

But what project?

I’m here as a researcher – not a developer.  Am I overstepping my role to start forming projects here too?  And where will the project take place?  Who will administer it?  Coordinate it?  See that funds are properly invested?  And of course someone needs to write the grant and get the funds in the first place.  Suddenly this seems really huge.  But it is also a great opportunity.  I think of the food processors I already know- making puffed quinoa, flakes, breads, cookies… Some are Fair Trade cooperatives such as ANAPQUI, or associations such as APQUISA, and others large private businesses such as Coronilla and Frencessa.  Can we share resources, or contract them for the project?  Or do we start with a quinoa community such as Otuyo – which is well formed and has resources (and also inaccessible due to mud) and begin on our own from there?  Tito from Fair Trade CLAC likes the idea and is willing to introduce the project to the other women in Fair Trade.  But it needs more support and collaboration than just that.  I also don’t want to get too distracted from my research.  However the final Part III of my research is in 2018 and that is time to get something set up perhaps – though from the US it would be difficult.

Thais is an open question I am still mulling over – what do you think?

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